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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question 1

A global organization wants to manage regional campaigns separately.
What setup should be implemented?

A. Establish static lists for each region
B. Use one global partition
C. Use Smart Campaigns for segmentation
D. Create a separate workspace for each region

Question 2

The Marketing Operations Manager at Unicorn receives permission to build a custom integration between Unicorn and several consortium banks. The integration will pass customer data between Marketo and the banks via API and will transfer between systems bi-directionally in real time. Unicorn will update banking systems using Marketo Webhooks, and the Marketo API will be used to update data back to Marketo.
What are the two most important security considerations Unicorn should make sure are part of this integration? (Choose two.)

A. IP restrictions are in place for the Marketo SOAP API to only allow incoming traffic from approved IP sources
B. A single API user is created for all integrations that use the Marketo API
C. The Marketo SOAP API is used as often as possible for such an integration
D. IP restrictions are in place for the Marketo REST API to only allow incoming traffic from approved IP sources
E. Custom Headers are included in Webhooks to authenticate the outbound payload

Question 3

A company operates in multiple countries across Europe, APAC, and North America. Each region has its own marketing team that configures the programs in Marketo for each country, and the country field is mandatory on all Marketo forms. The company has Salesforce CRM integrated with Marketo via the native connector, and new leads are routed so they can be assigned to the correct sales team. A consultant is advising the company on their Marketo architecture as part of an initial implementation.
Which two recommendations should the consultant provide for this scenario? (Choose two.)

A. Configure a custom dedupe rule that uses the country field as the secondary duplication key
B. Use smart campaigns to assign new leads to each partition based on the Country field
C. Configure Assignment Rules in the Admin section to assign new leads to each partition based on the Country field
D. Advise the customer to set up four workspaces: one for each region, and one for Default (to manage administration)

Question 4

Which steps improve reporting accuracy in Marketo? (Choose two)

A. Utilizing consistent tagging across programs
B. Adjusting lead scores before analysis
C. Mapping CRM fields to Marketo fields
D. Using dynamic lists for reporting

Question 5

A company providing security software subscription services has recently set up their lead lifecycle stages. The marketing operations team would like to refine the lifecycle stages based on the following feedback from the sales team:
Some of the sales leads are in the early stages of research and not ready for sales Leads downloading a white paper does not indicate their interest to speak to sales Leads participating in an event are more ready to speak to sales What would the Marketo Engage consultant recommend based upon the above requirements?

A. Review the scoring criteria SAL, as downloading a white paper does not necessarily indicate their interest Add additional criteria for SQL to include an event registration
B. Evaluate the scoring criteria for MQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for SQL to include an event attendance
C. Evaluate the scoring criteria for SQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for MQL to exclude an event registration
D. Add a lead stage for every action, such as white paper download or event registration.

Solutions: