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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What is the first thing a customer should do before creating a campaign in Unica Campaign?

A) Create strategic segments.
B) Design the campaign on paper and determine the goals for the campaign.
C) Create the offers, mail list, and call list.
D) Create the Mail List.

2. What is a key tool to use when creating the database and schema for the Unica Campaign system tables?

A) unica_svradmin
B) Database native data loaders
C) unica_actrg
D) Unica Campaigndatabase information checklist

3. What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?

A) Unica Interact
B) Unica Marketing Operations Financial Management Module
C) Unica Campaign Financial Management Module
D) Unica NetInsight

4. Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?

A) Track
B) Analytical/Optimization
C) Data Manipulation
D) Cube

5. In a Unica Campaign flowchart, if a process box is grayed out, what does this mean?

A) Process is currently running.
B) Process has not been run.
C) Process is not fully configured.
D) Process ran and has an error.

Solutions: