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GCCC Strategic Communication Management Professional Sample Questions:

1. A communication department is overwhelmed with work and company leadership has delegated two additional high-priority projects that will require significant staff time. As part of a request for an increase to the budget to complete the projects, the communication manager should:

A) Ask for an increase that will bring resources to at least the average for other companies in a benchmarking study.
B) Indicate the volume of deliverables the department has produced during the last year to demonstrate how overworked the department is.
C) Demonstrate to leadership how current communication projects are prioritized according to resources and skill sets that are available.
D) Suggest that current work be given to another department so communication staff could work on the new projects.

2. After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?

A) It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.
B) When the speaker pays for mentioning her name on the blog.
C) When sharing the speaker's ideas.
D) It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.

3. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) procedural instructions in all our communications.
B) accurate graphics in all our communications.
C) legal choices in all our communications.
D) strategic content in all our communications.

4. What is the difference between a communication strategy and a communication plan?

A) A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.
B) They are the same, and the terms are interchangeable.
C) A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.
D) It does not matter which term is used as long as the document considers both internal and external communication.

5. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
B) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
C) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use and create a schedule for communication delivery.
D) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.

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