Google adwords-reporting Q&A - in .pdf

  • Exam Code: adwords-reporting
  • Exam Name: Google Reporting and Analysis Exam Practice Test
  • Updated: Aug 05, 2026
  • Q & A: 211 Questions and Answers
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Google adwords-reporting Q&A - Testing Engine

  • Exam Code: adwords-reporting
  • Exam Name: Google Reporting and Analysis Exam Practice Test
  • Updated: Aug 05, 2026
  • Q & A: 211 Questions and Answers
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Google adwords-reporting Exam Syllabus Topics:

SectionObjectives
Google Ads Reporting Tools- Data segmentation
  • 1. Breakdown analysis
    • 2. Filters and segmentation strategies
      - Reporting interface
      • 1. Predefined reports and dashboards
        • 2. Custom report builder
          Measurement Fundamentals- Digital marketing measurement concepts
          • 1. KPIs and business goals alignment
            • 2. Marketing funnel analysis
              - Data interpretation basics
              • 1. Metrics vs dimensions
                • 2. Report interpretation principles
                  Google Analytics Integration- Behavior and performance insights
                  • 1. Cross-channel reporting
                    • 2. User engagement metrics
                      - GA4 and Google Ads linking
                      • 1. Shared audiences and conversions
                        • 2. Account linking process
                          Conversion Tracking and Attribution- Conversion setup
                          • 1. Website conversion tracking
                            • 2. Importing conversions from GA4
                              - Attribution models
                              • 1. Conversion path analysis
                                • 2. Last click vs data-driven attribution

                                  Google Reporting and Analysis Exam Practice Test Sample Questions:

                                  1. What term does Google use to describe the Return on Investment for Google AdWords campaigns?

                                  A) Return on Ad Campaign
                                  B) Return on Traffic
                                  C) Return on Ad Investment
                                  D) Return on Ad Spend


                                  2. Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to?

                                  A) Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website.
                                  B) Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI.
                                  C) Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.
                                  D) Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value.


                                  3. In Google AdWords there are two places where you can see the information for the Placement Performance Report. The first is through the Reporting tab and the actual Placement Performance report. Where else can you see the information in the Placement Performance Report in Google AdWords?

                                  A) You can see the details on your Keywords tab.
                                  B) You can see the details on the Networks tab.
                                  C) You can see the details on your Account Performance Tab.
                                  D) You can have the report emailed to you in .csv format.


                                  4. Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?

                                  A) Duplicate keywords across the ad groups aren't effective as Google will only show one ad peradvertiser.
                                  B) Duplicate keywords across the ad groups make the cost-per-click higher.
                                  C) Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in searchresults.
                                  D) Duplicate keywords across the ad groups will double (if not more) her advertising costs.


                                  5. Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configurethe tracking?

                                  A) Jane should actually use Google Analytics for this task.
                                  B) Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page.
                                  C) Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page."
                                  D) Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.


                                  Solutions:

                                  Question # 1
                                  Answer: D
                                  Question # 2
                                  Answer: A
                                  Question # 3
                                  Answer: B
                                  Question # 4
                                  Answer: A
                                  Question # 5
                                  Answer: C

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