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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are managing an AdWords campaign for your organization. You have two assistants who work with you to manage several ads through the Google AdWords Editor. You'd like to leave comments to items in the AdWords Editor to help communicate changes, inform your assistants, and allow them to respond to your queries. What's the correct path to leave a comment on an item in Google AdWords Editor?

A) You can't leave comments directly on items in Google AdWords Editor. You can use a Notepad document (or any document in .txt format) and attach it to items.
B) You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Add Comment at the bottom of the tab.
C) You can't leave comments directly on items in Google AdWords Editor. You can attach items, such as .txt or .doc items to leave notes.
D) You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Insert Comment from the Extras column.

2. There are three tools you can use to manage multiple accounts with Google AdWords. Which of the following is NOT a tool you can use, to manage multiple accounts?

A) AdWords API
B) My Client Center
C) Campaign Manager
D) AdWords Editor

3. Which of the following reports in Google Analytics is used to learn how well (or poorly) the landing pages are performing?

A) Funnel Visualization
B) Top Exit Pages
C) Site Overlay
D) Top Landing Pages

4. Which of the following formulas is used to calculate Actual CPC?

A) Actual CPC = (Ad Rank to beat Quality Score) - $0.01
B) Actual CPC = (Ad Rank to beat x Quality Score) + $0.01
C) Actual CPC = (Ad Rank to beat + Quality Score) - $0.01
D) Actual CPC = (Ad Rank to beat Quality Score) + $0.01

5. Which of the following reports in Google Analytics is used to identify where you are losing visitors on the path to conversion?

A) Funnel Visualization
B) Top Exit Pages
C) Site Overlay
D) Top Landing Pages

Solutions: