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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Contact Policy and Volume Constraints | 13% | - Prevent action overexposure - Outbound volume limiting - Tracking periods for policies |
| Topic 2: Channels | 10% | - Real-time containers - Email offer delivery - Third-party integration |
| Topic 3: Actions and Treatments | 15% | - Outbound action configuration - Web offer presentation - Define and manage customer actions |
| Topic 4: Next-Best-Action Concepts | 8% | - Define starting population - Always-on outbound fundamentals - One-to-one customer engagement - Contact center value optimization |
| Topic 5: Engagement Policies | 13% | - Create engagement strategies - Define engagement policies |
| Topic 6: AI and Arbitration | 8% | - Business rule prioritization - Action arbitration logic - AI-based prioritization |
| Topic 7: Decision Strategies | 25% | - Use predictive models - Design and build decision strategies - Simulate and test strategies - Implement eligibility rules |
1. DRAG DROP
The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hub on its website to promote new offers to each customer.
Place the events in the sequential order.
2. U+ Bank, a retail bank, presents various credit card offers to its customers on its website. The bank uses artificial intelligence (AI) to prioritize the offers based on customer behavior. Since introducing the Gold credit card offer, the offer click through rate propensity has increased to 0.83.
What does the increase in the propensity value most likely indicate?
A) Similar customers have ignored the offer.
B) Similar customers have shown interest in the offer.
C) Similar customers have purchased other offers.
D) Similar customers have rejected the offer.
3. HOTSPOT
U+ Bank's marketing department currently promotes various credit card offers by sending emails to qualified customers. The bank wants to limit the number of offers that customers can receive over a given period of time.
In the Answer Area, select the correct artifact you use to implement each requirement.
4. U+ Bank wants to use Pega Customer Decision Hub to show the Reward Card offer to the qualified customers on its website. In preparation, the action, the treatment, and the real-time container are already created. As a decisioning consultant, you are now expected to make the remaining configurations in the Next-Best-Action Designer's Channel tab to enable the website to communicate with the Pega Customer Decision Hub.
To achieve this requirement, which two tasks do you perform in the Next-Best-Action Designer's Channel tab? (Choose Two)
A) Define the starting population
B) Map the real-time container to a business structure level
C) Enable web channel
D) Add contact policy rules
5. You are the decisioning consultant on an Al-powered one-to-one customer engagement implementation project. You are asked to design the next-best-action prioritization expression that balances the customer needs with the business objectives.
What factor do you consider in the prioritization expression?
A) Customer contact policy
B) Predicted customer behavior
C) Offer relevancy
D) Offer eligibility
Solutions:
| Question # 1 Answer: Only visible for members | Question # 2 Answer: C | Question # 3 Answer: Only visible for members | Question # 4 Answer: C | Question # 5 Answer: D |
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